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The Murdoch Method: Notes on Running a Media Empire

330 399 Kč
Ušetříte 69 Kč
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Nedostupné
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The Murdoch Method: Notes on Running a Media Empire

The Murdoch Method: Notes on Running a Media Empire

eng flag
330 399 Kč Ušetříte 69 Kč
Nedostupné
Nedostupné
ZDARMA osobní odběr v knihovně

Detaily titulu

Nakladatelství: Folio, spol.s r.o.
ISBN
Počet stran 304
Dostupné od 15. 2. 2018
Médium kniha
Vazba paperback

Žánry

Anotace

Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, Murdoch's chief financial advisor and closest personal aide for 35 years reveals what makes Rupert tick and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-circling enterprise worth over US$35 billion. But this isn't just a straight-forward business memoir. Rather, Stelzer explores what makes Murdoch so unique: whether that be down to his love of taking risks, his mistrust of the establishment, or his unconventional management style. Revealing what really happened during Murdoch's most infamous moments, Stelzer examines how Murdoch navigated both his success and his failures: including his tussles with regulators, his doomed foray into social media, his victories over trade unions, and how he handled the fallout of the News of the World phone-hacking scandal. Venerated, despised, admired and mistrusted, Murdoch has left an indelible imprint on the world of business, media and politics. Read this engrossing account to find out how he did it.
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