Detaily titulu

Nakladatelství:	Vydavateľstvo EKONÓM
ISBN	978-80-225-4310-1
Médium	kniha
Vazba

Žánry

Anotace

COMMUNICATION IN CULTURALLY DIVERSE CONTEXT offers an insight into an area of communication as an outcome of negotiated meanings within particular cultural contexts. The processed authentic texts enable the reader to gain the basic understanding of culture and communication theories, attain the basic register within the natural context and help make sense of the real situations he/she may encounter.
Each chapter introduces the basic terms, followed by a text which helps the reader understand their meanings and provides core findings in the individual fields of research. After mastering the textbook, the reader should be able to understand the written academic texts on the individual topics, follow lectures and discuss the issues of the given fields at an appropriate professional level.