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• The Japanese fashion phenomenon, born in the underground clubs of Tokyo and Osaka, has now made its way onto the streets
• Eccentric fashions, inspired by western Gothic, Victoriana and Rococo style have taken on a cultish following
• From the same family as Phaidon's bestselling Fruits and Fresh Fruits, this is a new and exclusive collection of photographs taken in the downtown areas of Harajuka and Akihabara, by the cult photographer Masayuki Yoshinaga (b.1964)
• Hundreds of teenagers pose for the camera in their imaginative and often surreal outfits and offer personal insights into the ideas behind their personal fashion choices
• A mixture of high fashion and homemade items, their creations provide inspiration to professional and would-be designers, as well as teenagers and ‘Gothic' fans
• 270 colour photographs